Behind Skims’ Celebrity Casting Strategy, A Send-Off for Fashion’s Favorite Parisian Hangout
[ad_1] Plus, Ariana Grande to buy back R.E.M. Beauty for $15 million. These are the stories making headlines in fashion on Tuesday The strategy behind Skims’ viral “White Lotus” campaignEven with such an influential figure as Kim Kardashian at the helm of Skims, the brand has highly leaned into celebrity marketing. For its Valentine’s Day campaign, …